Search Engine Optimization Page Design...

Identifying Factors Contributing To Poor Rankings

To obtain effective search engine optimization, page design plays an important role. Search engines must be able to find and index your site content, but poor page design serves to block search engines. As part of your Search Plan, we will review your site and alert you to aspects of your site design that might be counterproductive.

Web technologies such as Flash, JavaScript, dynamic content, and frames improve interest, speed development, and facilitate site updates. Without these technologies the web would be a pretty dull, and more difficult to manage. While the latest technologies benefit both development and appearance, they can also unknowingly keep search engines from finding your valuable content.

Search engines send out programs, called spiders, that travel the web looking for website content. Spiders are relatively simple programs. What they do best is to read html copy and follow html links. They are not built to handle the latest technologies, and they cannot read content built into Flash and JavaScript. As a result, this content simply gets ignored, to the detriment of your website. Other technologies such as frames and dynamic database driven websites present other problems for search engine spiders.

The solution is to use these technologies properly. As part of your Search Plan, we will thoroughly review your site for potential advance technology problems. Our report will detail such problems if they exist, and the steps necessary to eliminate them and make your site truly "search engine friendly". Order your Search Plan today to find out if page design issues exist on your site.