Link Popularity...

Frequently the Missing Ingredient to Top Rankings

Link popularity refers to the number of other websites linking to your site. The more sites that link to your sites, the higher the link popularity. A lack of link popularity is a primary reason many sites do not have top search engine rankings. Search engines, especially Google, place a high importance on link popularity, and use it as a key factor in their ranking algorithms.

For your Search Plan, we will evaluate your link popularity vs. top-ranked sites for your keyword phrases. From this evaluation, we will provide you with key information to help you establish your website positioning strategy:

• The number of websites linking to your site.
• The number of incoming links to sites that rank high in the major search engines for your keyword phrases.
• Your probability (High-Medium-Low) of obtaining first page ranking for each of your keywords, given the number of links and the content of your site compared to top-ranked sites.
• An overall linking recommendation to make your site more competitive.

Building effective link popularity encompasses more than just the number of links to your site. Our linking recommendation will go into additional details on these factors and how you can best improve link popularity to improve your search engine positions.

Link popularity, by itself, will not get you top search engine rankings. But an effective link popularity strategy, combined with good focused content can get you there. And your Search Plan is the first step in building this strategy. Order today.